With energetic cinematography and real-time content production and delivery, the H&M x Alexander Wang livestream fashion show was as epic as a global sporting event.
Webby Award Nominee
To memorialize the iconic H&M x Alexander Wang collaboration with a can’t-miss livestream fashion show, MI&C gave the program the Olympic treatment. Using tecniques traditionally reserved for live sporting events, it captured models preparing like athletes before the show and fast action filmmaking involved chasing models like sprinters down the catwalk. An agile production/editing team on the premises created digital assets that were distributed online in real-time. The result? A Webby award-winning project that was viewed by a H&M record breaking audience and, with the exception of H&M’s big budget seasonal ad campaigns, a brand video seen by more people than any of it’s other content.