As the world’s first global livestream to physical cinemas worldwide, the magic of Kanye West’s fashion shows were experienced up close by a much larger, more engaged audience.
Shortlist Clio Image Award
MI&C worked with Kanye West to broadcast his Yeezy Season 3 collection and premiere his album, The Life of Pablo, direct from Madison Square Garden, in collaboration with visual performance artist Vanessa Beecroft.
For three seasons, our team executed a live global cinema event to theaters worldwide, featuring dynamic cinematography and slow, poetic editing. For our latest endeavor, we secured over 750+ cinemas in 26 countries, making this event the first of its kind.
To watch Yeezy Season 3 and the global listening party of The Life of Pablo in its entirety, visit Tidal.com.