Sephora’s content breaks through the clutter of beauty videos on Youtube by striking the balance of being useful, brand-right and entertaining.
With Sephora’s no paid distribution policy, MI&C relied on its expertise of creating and producing engaging videos to resonate with the make-up community and its customers on Youtube. As an on-going project, and without neglecting how-to-videos’ best practices, MI&C creates slick, high production videos with dynamic editing—solidifying Sephora’s position as a leader in the make-up and beauty vertical. The videos organically generate engagement and drive significant online traffic to Sephora’s site. To launch Play, a subscription service from Sephora, MI&C created an informative, yet editorialized video that helped generate launch the program.